Corporate
Creating an Interactive Landmark: +WOO Kingswood’s All-in-One Interactive Game Solution
Located in Tin Shui Wai, +WOO Kingswood has embraced innovation to elevate the shopping experience by introducing two interactive gaming installations. These include a mobile-enabled LED screen game and a sensory projection wall. Together, they form a new photo-worthy attraction within the mall. As the retail landscape continues to evolve, interactive installations are increasingly becoming key drivers of foot traffic and customer engagement.
Custom Game Design with Brand Integration
A key highlight of the project is its fully customizable game content, tailored to reflect brand identity. The mascots Woolu and Woola take center stage, enhancing recognition and emotional connection with visitors. Participation is simple. Gamers scan a QR code on the LED display using their mobile phones to instantly join the game, with no app installation required. The system supports flexible theming and reward configurations, making it suitable for promotions, festive campaigns, or brand activations. The user interface includes both the gamer’s mobile screen and the visuals on the LED display, delivering a cohesive and engaging experience.
LED Display Enhances Interactivity and Visibility
The high-resolution LED display delivers vivid visuals and detailed graphics, serving as more than just a game interface. During non-interactive hours, it functions as a dynamic media platform for mall advertisements, event announcements, or branded content. Its strong visual presence helps attract attention, enhance communication, and maximize the utility of prime retail space.
Interactive Projection Wall Brings Ocean-Themed Immersion
Complementing the LED game is an immersive interactive projection wall located in a high-traffic area of the mall. Featuring a vibrant ocean theme, this installation invites visitors to engage with animated marine life using motion-based interaction. Tapping or waving near the projection surface triggers responsive animations such as splashing water and swimming fish. Woolu and Woola also make appearances in the projected scene, adding familiarity and brand continuity. The projection wall offers a delightful experience for both children and adults, serving as another compelling attraction and social media-friendly spot.
By combining brand-themed interactive game design with advanced display technologies (LED Display solution & projection solution), +WOO Kingswood has successfully created a vibrant, multifunctional engagement zone. These installations not only uplift the mall’s atmosphere but also transform into high-impact platforms for promotion and customer interaction. As demand for experiential marketing continues to grow, such immersive solutions are poised to become a strategic cornerstone for increasing mall traffic and strengthening brand presence.
